Roseau, Dominica – March 27, 2024 – The Dominica Athletics Association (DAA) is thrilled to announce a landmark partnership with Japanese sportswear company ASICS. ASICS will serve as the Association’s official apparel sponsor for the next two years, extending its support up to the World Athletics Junior Championships 2026 in Eugene, Oregon.
Renowned globally as one of the top sportswear brands, ASICS is committed to promoting the philosophy of a Sound Mind, Sound Body™. With recent outstanding performances by Dominican athletes such as Thea Lafond-Gadson, Trenesse Hamilton, Kerelle Etienne, Addison James, and Dennick Luke, ASICS recognized the opportunity to partner with the Dominica Athletics Association. The DAA has demonstrated strategic initiatives to foster the growth of athletics locally and aims to replicate its successes on the international stage with its emerging talents.
As part of the agreement, ASICS will supply the Athletics Association with comprehensive performance competition and training gear, along with podium wear. The uniforms will showcase the unique characteristics of Dominica and its national flag, featuring a striking green, red, black, and white color scheme, distinguishing the country on the global stage.
The Executive of the Dominica Athletics Association expresses confidence that this collaboration will instill added confidence and national pride in the athletes as they compete adorned in their new national uniforms. The Association extends its gratitude to Mr. Takayuki Watanabe from the ASICS Sports Marketing Team for his support during the negotiations, along with everyone who played a pivotal role in finalizing this partnership.
The debut of the new uniforms is scheduled for the 51st edition of the Carifta Games, to be held in Grenada from March 30 to April 1, 2024. The Dominican delegation aims to enhance its medal tally at this premier event, showcasing junior athletes from the Caribbean.
